I was looking at a piece of design the other day that I just didn't get. It was a handbag with a graphic on it. It didn't speak to me. However, looking at that bag, something occurred to me: in order for a design to appear in the wild (that is to say, on a bus, in a food court, on a coffee table, whatever, as long as someone has bought it), at least two people need to understand it and believe that it is a good idea. The designer needs to think that it might be a good idea, that someone else might want it. Someone else (a consumer, for example) needs to agree with the designer and buy that design. I know that most of the time, far more than two people will believe that the idea has potential. I like this, though, as a rule. For a design to appear in the wild, at least two people need to understand and like it.
At least two people
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