Adult deterrent retail

I was dragged into a Garage a while back. In case you don't know what it is, Garage is a clothing store aimed at tween, teen, and early twenties women. I think it's only in Canada, and, if I remember correctly, it used to be kind of retro gas station themed. Now, though, it seems that the powers that be at garage have taken a clue from Hollister. To put it bluntly, it looks like a beach house. It's all tiki and dim lighting, and you have to actually make an effort to go inside. Never mind having a store wide open to the mall hallway. To get into Garage, you need to actually go through a little doorway/atrium thing.

It's loud inside, too. I'm not old (heck, I'm in their target demographic!), but the place managed to give me a headache. To work there, you'd have to be the kind of kid who likes clubbing, or who can at least tolerate ridiculous amounts of noise pollution for an extended period of time.

Garage has, as far as I can tell, turned its stores into fantastic parent repellant. If we're to believe the common perception, loud, dim, and difficult to navigate are turnoffs for a lot of people over a certain age. Does this mean that perents are handing their daughters the credit cards and letting them go at it? Or are contemporary parents into this sort of thing? Or maybe I'm from an alternate universe and no child, ever, would let a parent take her shopping. I could do with some insight on this one.