I keep thinking up things that I want to study. Most recently, I've been thinking about what makes people reply to personal ads on Craigslist. Do people ever post ads that get no replies at all? What are the factors in a popular ad?
There are variables: Who the target audience is in terms of gender, sexual preference, age, location, all that good stuff; how the ad is written; whether or not the title of the ad is engaging... I could go on, because I think there are loads of factors in the popularity of ads. It's a fun exercise in personal marketing, and I somehow don't think there's a substantial body of literature on it yet.
There are variables: Who the target audience is in terms of gender, sexual preference, age, location, all that good stuff; how the ad is written; whether or not the title of the ad is engaging... I could go on, because I think there are loads of factors in the popularity of ads. It's a fun exercise in personal marketing, and I somehow don't think there's a substantial body of literature on it yet.
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