More on video stores

First of all, I need to point out that Movieland is the only name for a video store. It's like calling a bowling alley Bowlerama. It's just the natural order of things.

So, I was in Movieland the other day (seriously) and I decided to carry out a little preliminary research for my video store study. I had a little chat with the guy at the counter. I asked if he'd ever had anyone in, renting movies and crying. His answer was encouraging. It turns out that there are criers. I am now unreasonably happy on two counts: people who cry in video stores do exist; people who work in video stores are suitably observant and would probably make excellent interview subjects.

The other cool thing I've noticed, in conducting my literature review, is that it's next to impossible to actually do a literature review for this project. I've found one study relating to the impact of mood on movie rental choice. That's as close as I can find to information relating to my topic. That's both good and bad. The good is that I won't be studying the same tired old thing. The bad is that secondary sources will be hard to find. Still, it's darn exciting stuff.