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Quite some time ago, I mentioned a hair brained scheme: a sort of hyper-purist, pseudo-lambic beer. Here's more on that topic. The idea, which I've been batting around since a good while before the previous post, is to do a beer full of buzzwords. Vegan, Organic, Reinheitsgebot compliant, lambic and to a certain extent, vertically integrated. That's vertically integrated not to the extent of distribution, but to the extent of ingredients. And yes, that means grain fields. The beer would be lambic to the extent that pollen would be introduced through louvred walls in the brewery. Needless to say, it's likely to never happen, or to take a pretty long time if it does actually see the light of day. In the meantime, I'm playing to my strengths. It has a name (Mertgart) and a logo (below). Colour variations of the logo are shown. I'm still not sure which one I like.

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The return of Mertgart from ginger coons learns to blog on November 9, 2011 10:54 PM

Back in 2009, I wrote about Mertgart, my notional, vertically integrated, lambic beer. At the time, I did a logo for it. Looking at it now, though, I find myself unsatisfied. So I've done a few new logos for Mertgart.... Read More

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