Yes! We sell 3D TVs!

The future is supposed to be shiny. When electronics manufacturers sell their exciting new things, the presentation is slick, exciting, futuristic. You are living in the future now. Or rather, you will be if you purchase this item. But it's a little hard to believe that a new toy will make me feel more futuristic. It's heartening, then, to realize that eventually, all new technology becomes a sign in the window of a poky little store on a side street, declaring that "Yes! We sell item x!" It's pleasing to see the hand drawn signs, rendered in marker, in the windows of stores selling unlocked cell phones and other practical but non-futuristic items. Thus, the sign in the window of the store with the cluttered displays and barely visible name, on a little street in a tourist town, makes me happy. The enthusiasm that they display towards 3D TVs, accompanied by none of the exciting visuals normally paired with such technology, is refreshing. They have some of those particular TVs, they expect you to know what they are, and they expect passers-by to be drawn in by the simple promise that the items are available. And that's it.