An Easier Website

I was in a design meeting at work today. The complaint: Clients ask for "cleaner" or "more professional" websites. So, the boss muses out loud that we can't just adjust and make a website sixty percent cleaner. It struck me at that point that there should be a way.

Solution: Take a representative sample of people. Give them a word (professional, clean, edgy, etc.). Give them a pile of design elements (colours, layout pieces, whole layouts, typography, all that good stuff). Get them to rate each element on how much it matches their perception of the given word. Look for patterns in the responses. Sort by demographics, psychographics, industries. Take the data. make a website generator with a very simple interface: a white screen with a number of slider bars, where each bar represents a scale of zero to one hundred for a given trait (edgy, contemporary, clean, professional...). Any person who wants a website need only key in a little pertinent information about themself, and then move the sliders to get what they want. Press the button. Don't like the output? Move the sliders some more.

So, I'm sensing another thesis. Doctorate, maybe? The research should be fun and doable. It's just the actual programming that I'm a little scared of. But it could make a good collaboration with a computer science person.

If it actually worked, I'd put myself out of the web design business. On the upside, I'd secure my place in other circles.