Mall brands for hipsters

I had a bit of a revelation this morning. As we know, purist hipsters, by nature, eschew anything particularly popular or common. They favour, instead, the obscure and unique. This is why they can be spotted at craft fairs and seconds hand stores. This means that hipsters must take precautions to avoid mall brand clothing, clothing from popular, mainstream retailers.

But what if a hipster, for some reason, finds him/herself desiring, for whatever reason, a mall brand garment? Purchasing something common and popular goes against the grain. In order to maintain status, the purchase must be hidden or downplayed. But there is a solution.

Most manufacturers maintain outlet stores. These outlet stores are stocked with leftovers, unsuccessful garments, items from previous seasons and the holy grail: samples. Samples fit the hipster bill beautifully. They're generally one of a kind, or at least incredibly uncommon. They have entertaining idiosyncrasies. They epitomize process and experimentation. Most importantly, they cannot be found in malls. Thus, a hipster with the desire to purchase mall brand clothes may safely wear samples, secure in the knowledge that the garment is not only unique, but also has a story (however short) to go with it.

Menacing PSA Posters

Ontario has some new legislation meant to penalize people who talk on handsets while driving. The two groups most likely to talk and drive are young people and taxi drivers. So, in the fine tradition of alarming and mean public service announcements meant to scare people into compliance, I've made a couple posters.

Open Colour Standard properganda

Something from the Open Colour Standard project that I feel is worth cross-posting here: my ever so lovely OCS properganda (not propaganda) poster. It sells Open Source graphics programs the easy way: by explaining how cheap they are compared to the proprietary stuff. Enjoy.

EDIT (12 May 2009): Here's a new version of the poster with better kerning. And I'm replacing the downloadable one on the OCS website with this newer, more correct version.

Print has problems

I'm catching up on my reading, going through a textbook about advertising and promotion, reading the bit about social networking sites as promotional tools. As is so often the case with textbooks, the information is out of date. Here's the problem: the book was published in 2008. Important news for textbook publishers: It's impossible to write about the internet in print. By the time the books gets to print and into the hands of readers, what was good, current information is out of date and outmoded. Print isn't fast enough.

What's the solution to this problem, then? A couple things. Thing one, I'd like to see my purchase of the textbook give me access to a pdf of the book as well. (A good example of a publisher doing this is The Pragmatic Bookshelf. Ubuntu Kung Fu, for example, offers a pdf option, as well as couple other neat things that I'm about to talk about.) Offering a pdf version means giving readers something searchable and easier to navigate than a physical book. That's important when the book in question isn't a novel. Thing two, I want to see online errata and updates. I know it's impossible to expect publishers and authors to constantly revise their books, but I'd really like a little community and challenge to build up around textbooks (for an example, look again at Ubuntu Kung Fu). Give me an errata section that users can contribute to, give me updates on the subject matter, give me a discussion board. In short, give me an online portal for the textbook. Make it relevant and timely. For marketing especially, things don't lie still. Timely subjects need timely textbooks, not a new version every couple years.

OCI logo revisited

The OCI logo I was so pleased with yesterday has been replaced by the OCI logo that I prefer today. Behold! Progress! Magenta progress, in fact.
I think this one looks far more dynamic.

Unbranded grocery stores

Assumptions: Food is a necessity. Without food, human beings can't live. Most people do not have easy access to farmer's markets or community shared agriculture schemes. Most North Americans shop in supermarkets.

Observations: It's impossible to look anywhere in a grocery store without seeing invasive brand messages. Okay, that last sentence was a tiny exaggeration. The ceiling is almost always free of brand messages and in most cases, so is the floor. The remainder, on the other hand, is generally quite thoroughly visually cluttered.

Solution: There needs to be a completely unbranded grocery store. I don't mean that there needs to be a store that sells only their own brand of food. I mean packaged goods in the unbranded store need to be blank except for the name of the food, the country of provenance, the nutritional information and the ingredients.

Think: Many of the necessary foods can already be found brand-free. Vegetables and fruits, more often than not, aren't branded (although there seems to be a trend towards branding them). Some stores have bulk sections which allow for the purchase of ingredients like flour that aren't branded.

Implementation: The unbranded grocery store needs to take advantage of the existing private label infrastructure. In the same way that Loblaw has food sold under its own name, the unbranded grocery store can implement a private label brand. The only difference is that this brand isn't a brand. It is instead the complete absence of a brand. Of course, it also makes a kind of good business sense to stock a store entirely with private label products. Margins are higher on private label than on national brands and prices can be lower.

Of course, the store would be a promotional disaster. Many consumers take comfort in familiar brands. A store that offered a reprieve from visual noise might not be widely welcomed, even if the prices were lower. But, just at this moment, having grown tired of too much visual clutter in supermarkets, I'd jump at the chance to shop at an unbranded grocery store.

OCI logo

I've been building iterations of a logo for a semi-secret project that I'm calling the Open Colour Institute. You can guess what the project actually is, if you want. The important thing at this point is that I've come up with a logo that I think I like. And here it is.

Vegan trading cards

Finally, after years of being asked what vegans eat, I'm tired of answering. As a result, I've devised a clever solution: vegan trading cards. Imagine little trading cards which, instead of featuring hockey players, picture and explain vegan food. Each card would have a picture of a typical vegan dish on the front (think: curry, stir fry, hummus, tabouleh, etc.) and stats about that dish on the back. The stats would show ingredients as well as nutritional information. It would be a fun way to answer a question that does get a little wearing after a while. Not only that, but the nutritional information would prevent the second question that non-vegans normally ask, namely "Where do you get protein/iron from?" They could look at the card, see that vegans eat a variety of tasty food, and then be shocked by how nutritionally complete those foods actually are. It would save the valuable minutes of my life that I currently wind up spending, trying to remember what I've eaten for the last few days.

Most entertaining email ever

This has to be the most fun email I've gotten in a while. While it's also edifying that I'm among the hundreds of people being followed by the Liberals, NDP, and Greens, it just kind of tickles me to see these words pop up in my email. Gee golly! Now the Prime Minister will know what I'm eating, how my plants are doing, and when I have a new blog post up. Twitter really is a fantastic way for politicians to pretend to listen.

An Easier Website

I was in a design meeting at work today. The complaint: Clients ask for "cleaner" or "more professional" websites. So, the boss muses out loud that we can't just adjust and make a website sixty percent cleaner. It struck me at that point that there should be a way.

Solution: Take a representative sample of people. Give them a word (professional, clean, edgy, etc.). Give them a pile of design elements (colours, layout pieces, whole layouts, typography, all that good stuff). Get them to rate each element on how much it matches their perception of the given word. Look for patterns in the responses. Sort by demographics, psychographics, industries. Take the data. make a website generator with a very simple interface: a white screen with a number of slider bars, where each bar represents a scale of zero to one hundred for a given trait (edgy, contemporary, clean, professional...). Any person who wants a website need only key in a little pertinent information about themself, and then move the sliders to get what they want. Press the button. Don't like the output? Move the sliders some more.

So, I'm sensing another thesis. Doctorate, maybe? The research should be fun and doable. It's just the actual programming that I'm a little scared of. But it could make a good collaboration with a computer science person.

If it actually worked, I'd put myself out of the web design business. On the upside, I'd secure my place in other circles.

Very picky beer

Latest project that may never see the light of day: a totally wonderful organic, vegan, Reinheitsgebot compliant, pseudo-lambic beer. Also, it has a made up name and a pretty logo. The whole thing is meant to appeal to a young generation of picky, snooty beer drinkers. If it ever sees the light of day, I'll write about it in more detail. If it flops completely, I'll still write about it in more detail. Until either of those happens, I have a fun secret to keep.

Unions as personal shoppers

Some people like to buy North American cars. They think that by buying a GM or a Ford or some such, they're helping to keep jobs in Canada. There's no guarantee, though, that any given domestic car isn't, in fact, made in Mexico. This is the issue: how do you know which car is actually made in Canada? Would you, in fact, be better off buying a Toyota made in Cambridge? Enter a clever idea for a website that I know I'm never going to get around to doing.

If you ask the car salesperson where any given care is made, and where the components are from, s/he isn't terribly likely to have good answers. You could ask the company itself, but that means getting bogged down in automated phone system hell for every make of car you're interested in. It's probably easier to just ask your friendly neighbourhood auto workers union. That's a bit of a hassle, though. It takes a motivated consumer to do such homework. So, why not have a website that aggregates product recommendations from the people who actually make those products? The CAW tells you which cars are actually made in Canada, garment workers tell you which brands give them a reasonably fair deal. I think it would be a very useful little tool. And I'd totally use it, too. But do I look like I need another project in the pipeline?

Attention = Equity

My clever insight for today: Attention is contemporary equity.
It's fun to think about and it makes a great soundbite.

Adult deterrent retail

I was dragged into a Garage a while back. In case you don't know what it is, Garage is a clothing store aimed at tween, teen, and early twenties women. I think it's only in Canada, and, if I remember correctly, it used to be kind of retro gas station themed. Now, though, it seems that the powers that be at garage have taken a clue from Hollister. To put it bluntly, it looks like a beach house. It's all tiki and dim lighting, and you have to actually make an effort to go inside. Never mind having a store wide open to the mall hallway. To get into Garage, you need to actually go through a little doorway/atrium thing.

It's loud inside, too. I'm not old (heck, I'm in their target demographic!), but the place managed to give me a headache. To work there, you'd have to be the kind of kid who likes clubbing, or who can at least tolerate ridiculous amounts of noise pollution for an extended period of time.

Garage has, as far as I can tell, turned its stores into fantastic parent repellant. If we're to believe the common perception, loud, dim, and difficult to navigate are turnoffs for a lot of people over a certain age. Does this mean that perents are handing their daughters the credit cards and letting them go at it? Or are contemporary parents into this sort of thing? Or maybe I'm from an alternate universe and no child, ever, would let a parent take her shopping. I could do with some insight on this one.

Twenty million different ways to get the same information

I've noticed something new and exciting. The thing itself isn't terribly new and exciting, but it's exciting that I've noticed it. I've noticed, as the title of this post says, that there are loads of different ways for me to get the same information. I'll give you an example.

Say I want to see what's new on BoingBoing. I could just plug the URL into Firefox and go have a look at the page itself. I do that a few times every day. Another option is to grab a glance at my iGoogle homepage, which has a widget for the BoingBoing RSS feed. Or, and this is increasingly becoming the case for me, I could look in my Twitter feeds and find out what the very latest post is, if there's been anything recently. But wait! There's more. Say I want to watch BBtv. Go to the webpage and look for it? Why bother when Miro downloads it automatically?

One blog, with one set of information, and I look at it in about four different ways. I do something quite similar with the CBC. I'm wondering whether this tendency is a) convenient; b) the wave of the future; c) an obsessive behaviour; d) a quick route to information overload.

Craigslist personals dynamics

I keep thinking up things that I want to study. Most recently, I've been thinking about what makes people reply to personal ads on Craigslist. Do people ever post ads that get no replies at all? What are the factors in a popular ad?

There are variables: Who the target audience is in terms of gender, sexual preference, age, location, all that good stuff; how the ad is written; whether or not the title of the ad is engaging... I could go on, because I think there are loads of factors in the popularity of ads. It's a fun exercise in personal marketing, and I somehow don't think there's a substantial body of literature on it yet.

Autonomy for customer service representatives

A couple of weeks ago, I decided to terminate my mobile contract with Bell. I called Bell Mobility, in order to find out how much it would cost to break the contract. After being given the automation runaround, I got a fairly responsive human. The only problem was that she followed her script a little too closely. Even after a conversation about contract termination, even after I had explained that I was going to go to a different company, the Bell representative thanked me for choosing Bell Mobility. I was a little shocked at that. After a discussion explaining just why I'm not choosing Bell Mobility, she was required to thank me for choosing them. I asked about it. She told me that she didn't have a choice, she was required to thank me for choosing Bell. I think that in cases such as these, call centre employees should be afforded a little more autonomy.

An open letter to Facebook

Dear Facebook,

You have access to huge amounts of information about me. You know what city I grew up in, what activities I take part in, what parties I go to. You know what I study and when I'll graduate. You know what interests me and what causes I care about. You know how old I am, what my gender is, even my sexual preference and relationship status. You know where I live and who my friends are.

Why, if you have so very much information about me, do you insist on serving me ads that aren't relevant? You attempt to sell me foolproof scrapbooking supplies, on the assumption that I don't know thing one about design. You'd better tell the design school I've been attending for the past three years that you don't have confidence in their teaching. You'd show gay men ads for dating sites where they can meet great girls, wouldn't you?

Facebook, you have all the power and information in your hands. You have the technology. It's not a new idea. Why can't you serve relevant ads? You know what kind of music I listen to. Can't you give me pertinent ads from HMV or iTunes? You know what sports I like, and yet you refuse to advertise frisbees.

I cannot understand, no matter how hard I try, why a website that collects so much personal information is so bad at personalizing advertisements.